Hello Butter Me Mama family,
If you had told me a year ago that I’d be juggling a full-time job, raising two little ones under three, and building a business from the ground up, I probably would’ve laughed (or cried—because let’s be real, the exhaustion is real). But here I am, deep in the messy, beautiful chaos of it all.
The Beginning: A Dream in the Midst of Diapers
Butter Me Mama was born out of love—the kind of love that wants the best for our babies, the safest ingredients for their skin, and the gentlest care for their well-being. But it was also born out of something else: the need to pour back into myself. Motherhood is all-consuming, and somewhere between the sleepless nights and endless snack refills, I realized I had put myself on the back burner. I wanted to create something that allowed moms to care for their little ones while also reminding them that they, too, deserve love and care.
The Reality: Managing Toddlers and Business Plans
The behind-the-scenes of Butter Me Mama isn’t glamorous. It looks like:
- Writing content with one hand while rocking a baby with the other.
- Answering emails during nap time and brainstorming product ideas in the middle of the night.
- Fighting through imposter syndrome when things feel slow, wondering if I’m on the right path.
- Feeling the guilt of being “too busy” but also knowing that I’m building something bigger than myself—something that will inspire my children one day.
Some days, I feel like I’m running on pure determination (and caffeine). Other days, I wonder if I should just pause it all and wait for the “perfect” time. But the truth is, there is no perfect time. There’s only now.
The Strength to Keep Going
So, what keeps me going?
- My babies: They are my biggest why. I want them to see a mama who chases her dreams, even when it’s hard.
- The community I’m building: Every message from a fellow mom who relates to this journey reminds me that this is bigger than just a business.
- Faith: Knowing that my steps are guided, even when the path feels unclear.
A Message to the Mama Dreaming of More
If you’re in the early stages of building something—whether it’s a business, a dream, or just a new version of yourself—I see you. I know the late nights, the self-doubt, and the mental load that feels never-ending. But I also know this: You are capable. You are worthy. And you don’t have to have it all figured out to take the next step.
Butter Me Mama isn’t just about skincare—it’s about self-care, about believing in ourselves as mothers and as women with dreams beyond the day-to-day routines.
So here’s to building, even when it’s messy. Here’s to dreaming, even when we’re exhausted. And here’s to remembering that we’re not just moms—we’re women with purpose.
With love,
Sana/Founder & CEO of Butter Me Mama